Strategic
Value Returns
The business value returned by a successful strategic meetings and events program is determined by the priorities and objectives you install during the design phase.
However, regardless of defined objectives, three things must exist to enable successful achievement;
Line of Sight
The only way to make valuable strategy design is through informed decision making, and line of sight is the most basic, yet most important, enabler.
Consistency
Consistency needs to be established to develop operational frameworks that drive adoption and reporting.
Control
Without losing creativity, policies and procedures drive control and therefore desired outcomes.
...and then the program achieves objective achievement and the opportunity for optimisation.
to
Overall Business Savings
to
Compliance Improvement
to
Efficiency Improvement
to
Reduction in Supplier Charges
Improved Analytics
Preffered Supplier Adherence
- Improved brand alignment
- Happier meeting planners
- Opportunity to save or reinvest
- Happier stakeholders
An overall greater contribution to business success
Objectives range from industry to industry, organisation to organisation. However, common regional objectives are:
- Compliance
- Savings
- Risk Mitigation
- Efficiency
- Experience enhancement
- Brand Alignment
- Business Strategy Alignment
Line of sight do you have it?
Consistency
Control
Objective Achievement
It's as easy as 1, 2, 3... 4
Define Objectives
What do you, and your stakeholders, want to get from this program?
Establish Baseline
Define environment and scope through analytics and predictive premise.
Design and Deploy
Define policy, process and procedures. Communicate and educate.
OK, so this might be more than one step, but the approach is just as straightforward.
Learn and Improve
Always assess and optimise as the business and category develops.
Success in Action: Leading Perspectives
Some of the worlds largest organisations see benefits from meeting and event strategy every day. Hear what they have to say.
Opportunity Assessment Form
You’re not alone if you’re really not sure if a strategic approach to your meetings and events will benefit your organisation.
Lusion Advisory has a simple, but highly effective, questionnaire that will help identify the opportunity for you.