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Our services... customised frameworks designed for results

Lusion Advisory provides entirely tailored services based on each individual clients needs.

Every client is different, entirely. And meetings and events is a highly unique category. So we don’t presume to assume – we tailor to you.

However, to give some indication of options:

Assessment, development, deployment, management and optimisation of Asia Pacific Strategic Meetings and Events Programs.

Navigating Strategic Meetings Management Programs (SMMP) in APAC can be complex. With up to 13 diverse markets, each with its own culture, currency, and processes, alignment is challenging—especially when headcount constraints prevent dedicated regional resources.

Lusion Advisory brings deep expertise in SMMP design and adoption tailored specifically for the APAC region. Our on-demand advisory model means clients gain specialist support without impacting internal resourcing.

As an independent consultancy—not an agency—our auditing services offer unbiased insights into compliance and program adherence. And where many struggle with data inconsistency across platforms and agencies, our Data Consolidation service provides a secure, neutral solution. By integrating seamlessly with multi-agency models, we eliminate competitive and confidentiality concerns, delivering clean, actionable data and improved oversight.

Before you can improve, you need to understand where you stand. We assess your current meetings and events environment to identify opportunities for launching or enhancing a Strategic Meetings Management (SMM) program. Often, just getting a clear picture of the current state is the biggest hurdle—once you have it, we can start building a strategy that works.

We take the full market or regional landscape, break it down into an end-to-end process, and define a clear path to your ideal future state. This is where complexity becomes clarity—and chaos turns into control.

A well-designed RFP sets the tone for successful outcomes. We create RFPs that clearly express your objectives and requirements, encouraging high-quality, innovative responses. Our approach invites real engagement, not just templated replies—because in SMM, one-size-fits-all rarely fits anyone.

Turning strategy into reality is where we thrive. We simplify complex solutions for everyday users, focusing on clear communication, change management, and education to ensure adoption sticks.

Whether it's Cvent or another platform, technology can either enable or derail your program. We manage rollouts with a user-first mindset, ensuring your people aren’t left navigating tech solo and unsupported.

If you can’t justify a full-time resource to manage your SMMP, we can step in. Acting as a fractional FTE, we keep things moving—driving initiatives forward, resolving issues, and supporting local market needs.

As an independent advisory firm, we’re not tied to any agencies or suppliers. That means our audits are truly unbiased. We review your tech platforms and documentation to assess compliance and process adherence, delivering clear, actionable audit reports.

Juggling multiple agencies with a need for centralised data? We consolidate data across partners into one clean, standardised source of truth—supporting better visibility, reporting, and control without disrupting your multi-agency model.

The APAC region can be a complex web of markets, cultures, and compliance needs. We offer local expertise and hands-on support to help you navigate, engage, and align—whatever the market, wherever the challenge.

Sometimes you don’t need a full program—you just need a little help. We offer flexible consulting support across a wide range of initiatives, tailored to your unique goals, challenges, and timelines.

Even without a fully developed SMMP, organisations can achieve significant impact through a strategic approach. Lusion Advisory helps optimise your meetings and events to drive measurable value—whether through smarter planning, supplier alignment, compliance improvements, or spend efficiency.

  • Opportunity Assessments
  • Process Mapping
  • RFP Design, Deployment and Management
  • Negotiation, KPI’s and Contracting
  • Supplier Onboarding
  • ROI, ROE Reporting
  • Auditing and Compliance Management
  • SMM Opportunity Assessments
  • SMM Development

Whether you’re a client, agency, supplier, or intermediary, sometimes those important initiatives keep getting pushed to the side. That’s where Lusion Advisory comes in.

We offer flexible, expert support to help move your ideas forward—especially those special projects that need an extra push to get off the ground. From one-off initiatives to long-term strategies, we provide tailored solutions across the hospitality, events, travel, and experiences sectors.

  • Strategic consulting and advisory
  • Project design and management
  • Category and portfolio assessments
  • Competitive market analysis
  • Go-to-market and expansion strategy
  • Product and service development
  • Innovation and pilot program support
  • Agency/supplier engagement models
  • RFP and procurement process support
  • Stakeholder engagement and alignment
  • Performance benchmarking and reporting

Whether you need a fresh perspective, an experienced partner, or just some extra horsepower, Lusion Advisory is here to help.

Stage 01

Current State Assessment

01
  • Deep Data Dive
  • Market Survey/Engagement
  • Category Workshop
02

Objective Definition and Experience Value Return (EVR) formula derived, documented and aligned.

03

Optimisation Report Submitted with recommendations.

Stage 02

Solution Development

04
  • Compliance
  • Legal
  • Meeting Owners
  • Finance
  • HQ/Other
05

Supplier RFP’s, award and contracting

06
  • Internal Communication and Engagement
  • Supplier Onboarding

Stage 03

07

Reporting procedure established

08

Adoption, EVR and compliance success review

Opportunity Assessment Form

You’re not alone if you’re really not sure if a strategic approach to your meetings and events will benefit your organisation.

Lusion Advisory has a simple, but highly effective, questionnaire that will help identify the opportunity for you.