Who are we? And what are we all about?
A message from our founder:
Lusion Advisory was created because I believe that organisations in Australia and the Asia-Pacific region can benefit from the same strategic approach used by the world’s largest Fortune 500 companies.
I am convinced that with a little help, businesses in this region can make significant advancements and unlock greater value. Meetings and events can often feel scattered and overwhelming, particularly in APAC, but with the right strategy, they can become powerful tools for growth and efficiency.
I am passionate about bringing a strategic approach to meetings and events. In today’s landscape of increased scrutiny, compliance needs, financial pressures, and rising attendee expectations, I believe this approach is more essential than ever.
My goal is to simplify and optimise your meetings and events, turning them into a streamlined, strategic asset for your business.
Who is Belinda Doery... and why is she qualified to help?
Belinda Doery is an award-winning leader in the meetings and events industry with a unique perspective, having experience as a client, supplier, and agent. Her comprehensive background includes leading the world’s biggest strategic events management service in Asia Pacific and consulting with some of the globes biggest brands.
Named one of the Top 25 most influential industry leaders globally and recipient of the “3 Under 33” award for innovation, Belinda is renowned for her visionary leadership and ability to deliver exceptional value.
Belinda’s superpower is taking exceptionally complex environments and creating straightforward, achievable and actionable approaches that return genuine results – she gets a kick out of turning complex into achievable.
With her broad expertise and strategic insight, Belinda is uniquely qualified to help organisations develop and optimise their meetings and events programs, ensuring they achieve maximum impact and value.
Why engage Lusion Advisory?
Lusion Advisory is the only dedicated advisory service in this space in Australia and the APAC region, making Lusion Advisory the leading independent experts to engage on an as needed basis.
Lusion Advisory is not an event management agency and has no affiliation with category suppliers, allowing provision of entirely unbiased advice focused on your best outcome.
Belinda Doery, the Lusion Advisory Principal, has done this, very successfully, for many clients across the region. This practical insight and real world experience ensures that the approach at Lusion understands that from payment and procurement to stakeholder engagement and market priorities – APAC represent a wide and highly varied mix where balance is the key to success. Any strategy must meet the needs of the organisation at a global level, regional level, as well as a local level, to succeed.
Success in APAC is often boiled down to simplification that drives adoption. The easier the process for your stakeholders, the higher the likelihood adoption will thrive and in concert, the better the results.
9/10 corporate organisations love a bit of nonsense, dragging projects out for years, building a committee for the committee. The Lusion Advisory approach is positive and enjoyable, but cuts through the noise to get actual things done, and actual results achieved.
Lusion Advisory is a 100% womens owned enterprise, helping organisations achieve their equality targets.
The Lusion Experience
What will it be like working with Lusion Advisory?
We can talk the talk and walk the walk with the best corporates, so we can speak your language and deftly merge into your culture and environment. But we pride ourselves at being able to cut through the corporate noise and, simply put, just be effective.
So, your experience with us will be genuine, direct, productive and enjoyable. We will be real with you; we will be practical in our solution design and yet we will package the initiative like a chameleon for your organisation.
"You will come to see us as an extension of your team."
Lusion Group Advisory Board
Thats right, we get advice from experts too!
The Lusion Group Advisory board is a collection of global industry leaders that are the best in their fields.
They partner with Lusion Advisory to provide updates on practises and innovations in other regions across the globe, along with providing sage business advice to ensure Lusion Advisory is always at the forefront of strategy, innovation and client servicing.
Issa Jouaneh
Danielle Puceta
Kumi Tanabe
Bonnie Hamilton
Derrin Brown
Our Vision
To make the business-wide value of strategic meetings and events available to all organisations.
To assist meetings and event organisations to create environments and approaches in a straightforward manner.
To support meetings and event teams and individuals be their best selves within the industry.
Our Mission
Provide genuine, unbiased, and innovative advice for strategic business value.
Balance practical realities with visionary ideas for successful implementation.
Develop intelligent, easy-to-adopt solutions.
Transform the perception of meetings and events into essential business contributors.
Our Values
- Upholding genuine and unbiased expertise in all our advice and solution designs.
- Striving for the highest standards in all our endeavours to create impactful value and results.
- Embracing innovative, creative and unique approaches to drive strategic business value.
- Delivering tailored intelligent solutions that are straightforward to implement and adopt.
- Working closely with clients and stakeholders to integrate their goals into tailored solutions.
- Supporting individuals and organisations to achieve their full and unique potential in the meetings and events industry.
- Combining practical realities with visionary ideas for effective and sustainable success.
- Transforming the meetings and events industry by elevating its role as a core business contributor.
- Maintaining authenticity in our interactions and solutions.
- Building trust through transparent and honest communication.
Cultural Priorities
We believe work should be a happy process filled with joyful productivity. We champion work-life integration, allowing for balance and shared priorities to foster creativity, strategic thinking, and exceptional customer service. Our culture, built on values of integrity, innovation, collaboration, vision, and genuineness, comes to life through excellence, simplicity, and empowerment.
We celebrate enthusiastic engagement, embrace ideation, and value each person’s unique contributions, ensuring a supportive and dynamic work environment. We believe diversity of perspectives and thinking creates the best strategies and solutions. We welcome different, embrace a little bit of crazy, and love allowing people to be their best selves.
Opportunity Assessment Form
You’re not alone if you’re really not sure if a strategic approach to your meetings and events will benefit your organisation.
Lusion Advisory has a simple, but highly effective, questionnaire that will help identify the opportunity for you.