Lusion Advisory goes live

There are illusions, delusions, and disillusionment in the wonderful world of meetings and events. At Lusion Advisory, we cut through the noise to deliver just one thing: visions realised.

Born from the idea that meetings and events can (and should!) be powerful drivers of business success, we’re here to turn scattered ideas and tangled processes into streamlined, strategic assets.

Think of us as your no-nonsense partner for transforming chaos into clarity—and smiling along the way.

What We Do (AKA Why You’ll Love Working With Us):

Regional Strategic Programs: We assess, develop, and optimise meetings and events programs across APAC to align with your business vision.

Australian Category Optimisation: Specifically for Australian organisations, we design strategies that deliver real results and maximize event ROI (or is it ROE?).

Special Initiative Enablement: Supporting organisations for one-off projects and initiatives across Australia and APAC, helping stakeholders return results.

Whether it’s aligning priorities, optimising your category, or navigating APAC’s unique cultural nuances, we bring unbiased expertise, creative solutions, and the practical know-how to get things done.

And the best part? We are entirely unbiased and proudly 100% female-owned and operated.

Why Us? Because we don’t just talk the talk—we walk the walk, occasionally in heels, more often in flats.

We’re here to make meetings and events a strategic advantage, simple. So, if your meetings and events could use a little strategic planning, let’s chat.