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Simply Lusion is... visions realised

Developing strategic business contributions through meetings and events.

Lusion Advisory offers genuine, unbiased expertise, innovative advice, and tailored strategic design for the meetings and events category and industry.

We transform individual approaches into strategic business categories, aligning them with your organisational vision to drive results.

In short? We help you make sense of your meetings and events and use them as a strategic tool driving business success.

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The three things you want to know

Quite apart from stellar service and expertise, you can expect genuine results, value and objective achievements such as:

Category line of sight

Achieve a clear vision for your meetings and events category, ensuring alignment with your overall business strategy.

Consistency of process and experience

Standardise processes to deliver consistent, high-quality event experiences.

Control of category and flow-on

Gain control over your events, optimising every aspect from planning to execution for better outcomes.

Our Objectives

  • Savings
  • Compliance & Risk Mitigation
  • Efficiency
  • Experience Enhancement
  • Brand Alignment
  • Businesss Strategy Alignment
  • Specific Tailored Objectives

Without a deeper dive into the details, Lusion Advisory specialises specific core buckets with the meetings and events industry

Regional Strategic Programs
Australian Category Optimisation
Special Initiative Enablement

Including

  • Current state category assessments
  • Opportunity assessments
  • Strategy development
  • Extended stakeholder alignment
  • Solution design
  • Sourcing and Negotiating
  • Communication and Education
  • Deployment
  • Monitoring
  • Enhancement
  • Special initiative management
  • RFP design and management
  • Technology Implementations
  • Special Projects

Beyond simply saying ‘we will make you look good’, Lusion Advisory has a few key differentiators:

Lusion Advisory is the only dedicated advisory service for the strategic meetings & events category for the APAC region.

Additionally, we are

  • Entirely unbiased
  • Experts specifically in this space
  • Tailored services specific to your needs
  • Highly experienced globally, regionally and locally as a client, supplier and agent
  • Results oriented with focus on straightforwardness for achievement
  • 100% womens owned enterprise

Regional APAC Programs

Assessment, development, deployment and optimisation of Asia Pacific Strategic Meetings and Events Programs.

Australian Category Optimisation

Developing and implementing organisation-wide strategies to enhance the value returned from meeting and events activities in corporate companies.

Special Initiative Enablement

Supporting initiatives, projects and innovations in the hospitality, events and experiences sector.

Don’t just take it from us, hear what others have to say.

  • Issa Jouaneh President

    Belinda is a strong leader, and a strategic thinker who understands the challenges of corporate clients, while at the same time brings a pragmatic and outcome oriented approach...

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  • Lisa Meehan Executive Director, Travel Services

    Belinda's responsibilites have included creation and centralisation of end-to-end meeting services in key markets such as China, Singapore, Australia as well as implementation and management of corporate payment platform (CMC) and reconciliation processes for meetings in APJ. She's been the regional lead for Merck's global meetings hotel program and led communications and implementation for the region. Belinda is great to work with, always upbeat and a problem solver. She's strategic, has the ability to quickly connect the dots and identify alternative and more appropriate ways to proceed with out-of-the-box solutions for practical results. She identifies key steps or patterns in a project to bring teams together and give framework to a work stream to see quick results. And she has an impressive ability to see big picture and seek to identify end goals of projects and strategies with ability to inspire. She's a star!

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  • Bonnie Hamilton Managing Director

    Belinda Doery is one of the best industry leaders I have had the pleasure of working with over the years. She leads by example, managing teams with great integrity, strategic focus and just an amazing ability to get things done. She's got a great positive vibe and the staff we have placed in her teams have always loved working for her.

    Belinda is a great big picture thinker, with a creative and strategic mindset who just achieves goals in business.

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  • Danielle Puceta Vice President

    ...her ability to not only see the big picture and develop strategies but also then also implement those strategies was second to none. She has deep knowledge in the meetings and travel space as well as APAC but even if the topic was outside of this area she applied her same strategic thinking to any new area. That in itself is valuable but then being able to translate those strategies into specific steps and drive implementation is a powerful combination.

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  • Derrin Brown CEO

    Belinda's leadership is transformative. She brings unmatched strategic acumen, creative vision, and an unyielding commitment to fostering collaboration across diverse sectors. Her deep understanding of the intricacies of the events industry allows her to identify opportunities for growth and innovation while addressing the unique challenges our sector faces.

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Latest News

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Lusion Advisory goes live

Lusion Advisory goes live

There are illusions, delusions, and disillusionment in the wonderful world of meetings and events. At Lusion Advisory, we cut through…

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Opportunity Assessment Form

You’re not alone if you’re really not sure if a strategic approach to your meetings and events will benefit your organisation.

Lusion Advisory has a simple, but highly effective, questionnaire that will help identify the opportunity for you.